White Paper: How to Build a More Powerful Mobile Experience

New research reveals how health plans can optimize their mobile strategies and create more engaged, satisfied members.

Is your plan’s mobile app getting the downloads you hoped for? Are you in the process of redesigning or relaunching a mobile optimized site? Wherever you are in your mobile experience development, this white paper will provide some helpful insights about what consumers want. Some findings include:  

  • Only 13 percent of consumers currently use their smartphone to manage their health insurance, though about one-third have downloaded the app from their health insurance company (36%).
  • For those who do use a mobile device to access their health plan’s portal, the most common tasks are paying premiums (59%) and looking up covered services (45%).
  • The most common expectations for apps include the ability to find a doctor (66%), look up covered services (59%), and contact customer service (58%).

Included in the white paper is a case study from the largest health insurance company in the Northwest.

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