On Demand Webinar: Creating a Magnetic Experience in Health Care
Presented by Oliver Wyman and HealthSparq
When you think of creating magnetic experiences, you probably don’t think of health care. Yet, consumers are ready to engage with the health market in ways that make them feel personally connected, engaged and empowered. If payers and providers do not deliver, consumers are more open than ever before to look elsewhere.
To address the challenge and opportunity of truly “connecting” with consumers on their health, listen in to Helen Leis from Oliver Wyman and Alison Greco from HealthSparq to learn about:
- Key findings from Oliver Wyman’s 2018 Consumer Survey of US Healthcare and HealthSparq’s research study, Health Care Personalization and Engagement: Insights from Consumers on Caring vs. Creepy
- The type of information consumers are willing to share about their health, and how they’re willing to share it
- Ways to communicate and engage with consumers authentically and compassionately – the hallmarks of companies with the highest NPS scores